We have set out to build a company that treads as lightly on this earth as possible. We would never claim to be perfect, but we are trying to do what we can, where we can. Here are some of the things we have done:
- The first decision we made was that we want to invest in plant conservation right from the word go. You can find out more about this on the conservation page.
- We examined our touch points with nature by being one of five NZ companies to work with the Sustainable Business Council to pilot an Ecosystem Services Review methodology that has been developed by the World Business Council for Sustainable Development and the World Resources Institute. This enabled us to see exactly what our dependencies are on nature, identify risks if ecosystems are degraded, and look for opportunities to make a positive impact on the environment and biodiversity.
- This highlighted how dependent we are on the responsible practices of our ingredients suppliers. We look for suppliers and ingredients that have some form of organic or other eco-certification. Currently at least 90% of our ingredients meet this criteria. You can find out more on our herb profiles page.
- In 2014 we acquired a property in Poraiti, Hawke's Bay where we can locate our (handcrafted) manufacturing and admin facilities and grow many of the plants we use.
- As we grow we hope to build a community of suppliers that actively look at how they make things better for biodiversity and the environment.
- We hand make our products in small batches, not just to ensure freshness, but also to minimise waste.
- The magpies in us would have loved to have shiny, metallic inks to create packaging that looked like little jewels. However these sorts of inks contain things like aluminium which do not degrade and so we use biodegradable, vegetable-based inks.
- Our boxes are produced using ECF (Elemental Chlorine Free) PEFC certified pulp from Responsible Sources.
- Our glass bottles and jars are recyclable.
- We chose to use woodwool for our packaging because it is from sustainable timber resources. It is untreated and biodegradable so can be added to your compost heap (if you have one!). We also like its old-fashioned look and feel.
- We are accredited with PETA as we have ensured none of our ingredients or products are tested on animals.