Archeus Conservation Activity
A core part of the Archeus business model is generating funds to invest in plant conservation and improving habitats for biodiversity, the plants and creatures that are part of this rich web of life. Unlike many other companies, we have embedded giving within our business practice from Day One. Why? Because we do not see conservation as a luxury add on, we see it as an essential part of the way we do business. A percentage of proceeds from every product Archeus sells goes towards plant conservation.
Left: A Raukawa tree at the Otari Bush Reserve in Wellington.
Right: The team at Otari helping out
There is a native tree that has special significance for Archeus Founder, Georgina. The other Raukawa (Raukaua edgerleyii). It has become hard to find now in Hawke's Bay as so much of its habitat has been cleared and its wonderfully aromatic leaves are like icecream sundae to livestock and pests such as possums that have grazed it out.
The Raukawa tree was very special to Maori because of the perfume they made from it, and it has featured in many love stories over the centuries, most notably the union between the beautiful Kahungungu princess Mahinarangi and Turongo, son of Tainui chief Tawhiao. Not only was Mahinarangi gorgeous, but she also anointed herself with the perfume and wore the leaves of the Raukawa tree in her hair, which made her pretty much irresistible. Turongo had travelled to the area and became entranced by her and, to cut a long story short, married her and they returned to the Waikato. They named their first son Raukawa and he began the Ngati Raukawa line.
Coincidentally, the meeting and marriage of this legendary couple took place in the rural district Archeus founder, Georgina, grew up in, called Raukawa, in Hawke’s Bay on the east coast of the north island of New Zealand. With all these layers and connections it felt important for her personally to try and help bring these wonderful trees back to the landscape… and it seems the idea is catching on.
Conservation is always best when shared. A number of people have set sail with us on this journey of conservation and restoration and there are a few particular people we would like to warmly thank for their advice, encouragement, support, wisdom and collaboration so far and they are Rob McGowan, Marie Taylor, Kay Griffiths, Taute Taiepa, Mike Mohi, Cathy Allan, Dan Herries and Tania Luscombe. The team at Otari have also been really helpful. Between us all we are building the foundation for a project that will hopefully result in this wonderful tree finding its way back into the landscape.
Supporting Argyll East Primary School's conservation efforts
The kids, staff and parents at Argyll East Primary School have been very busy on the conservation front and Archeus is delighted to be helping with a few dollars to put towards their work. Where once there stood a macrocarpa shelterbelt, now there is a beautiful block of native trees and plants. The native tree planting started just six years ago and already many of the plants are towering over adult heads. They also have a shade house for raising seedlings and they have done some great planting along the creek that runs along the school boundary.
When I first arrived in New Zealand as a skinny little eight year old, Argyll East was the first school I attended here. It is located at the southern tip of the Raukawa range in Hawke's Bay. From there I went to Raukawa primary school which sadly closed years ago. So location and personal history make it feel right to be able to support the children at Argyll East with their conservation activity - maybe one day it will create habitats for the Raukawa tree to thrive in once again!
Caption: Baxter Twist, Charlie Moorhead and Cameron Brans show off some of the seedlings in the shade house at Argyll East Primary School.
Caption: Teacher Rose Hay explores the native tree planting with pupils at Argyll East Primary School.
You can be part of this as every time you buy an Archeus product some of the proceeds will go towards funding this ambitious project. If you think you can help the project in other ways then do not hesitate to contact us at email@example.com .